How Seasunsalsa Boosted Sales and Cut Check-in Times with Konfica

"With Konfica, we finally solved the ticketing headaches we had for years. Sales went up, queues disappeared, and our team can focus on the festival instead of admin. It’s the most intuitive, reliable system we’ve ever used." – Seasunsalsa Team

Client Overview

Seasunsalsa is a global leader in the salsa and bachata festival scene, with over 20 years of event experience. Each year, they host three international social dancing events in Croatia:

• Croatian Summer Salsa Festival (CSSF) – 5,000+ dancers from 80+ countries

• Summer Bachata Festival – ~3,000 dancers

• Salsa Grand – 500 dancers in winter

Their events combine workshops, social dancing, and cultural experiences, attracting dancers worldwide and supported by a network of 150+ ambassadors and promoters.

The Challenge

Running multi-day events with dozens of activities meant managing complex ticketing needs:

• Multiple ticket types, tax rates, and bundled packages

• A global audience buying from 80+ countries

• Ambassadors/promoters generating ~50% of sales and needing sales tracking

• Integration with invoicing and payment systems for full fiscal compliance

• Faster check-ins to eliminate queues and improve attendee experience

Their old system lacked online registration, forcing them to:

• Stop sales 3 days before events

• Manually transfer data into a local database

• Manage long queues at registration and ticket points

This meant lost last-minute sales, extra admin work, and frustrated attendees.

The Solution: Konfica

By switching to Konfica, Seasunsalsa transformed their ticketing and check-in process:

Seamless Online RegistrationAttendees register online with real-time status updates, keeping sales open until the event starts — capturing more last-minute buyers.

Faster, Simpler Check-insQR code-based registration and real-time updates cut queues and freed staff to focus on attendees.

Full Fiscal Compliance, Zero HassleAutomatic invoice creation through integration with third-party invoicing software — no daily manual work, even with 8,000+ tickets sold annually.

Flexible Payments & BrandingSupports multiple payment providers, bank transfers, and card payments. Customizable interface matches Seasunsalsa’s brand for a professional, consistent customer experience.

Power Sales ToolsPromo codes and discount coupons reward loyal customers and attract new ones.

The Results

Sales Impact

• +25% last-minute sales by keeping sales open until event start

• +5% total ticket sales thanks to a smoother checkout and better presentation

• Higher trust and conversions with multiple payment options

Efficiency Gains

• 50% faster check-ins with QR code registration

• Dozens of admin hours saved by removing manual data transfers

• Thousands of invoices issued automatically — fully compliant

Customer Experience

• Zero queue complaints — a first in 22 years

• Seamless online experience matching Seasunsalsa’s premium brand

Looking Ahead

Next up: ambassador sales tracking and advanced analytics to boost marketing ROI.

Client Quote

Why Seasunsalsa Recommends Konfica

• Sales stay open until event start — no lost last-minute buyers

• Centralized attendee data with instant updates

• 50% faster check-ins with QR code registration

• Automatic invoicing for full compliance

• Multiple payment providers for global reach

• Promo codes and discounts built-in

• Customizable design for brand consistency

• Manage multiple events from one platform

• Backed by a responsive, experienced team

Client QUOTE 

We have been using Konfica for two years already, and thanks to it — and the incredible support from the team behind it — we have finally resolved many of the challenges we faced, bumping up sales while at the same time elevating our attendees’ experience both online and offline.